Tend’s Online Stores are designed for simple and streamlined farm-to-consumer sales. This article offers a quick preview of customers’ shopping experiences in a Tend online store.
Tend Tip: You can customize your store’s display settings in your Farm Listing at any time.
The Shopping Experience
Tend Online Stores offer a classic eCommerce shopping experience — enhanced to support the specific needs of farm-to-customer sales.
The duration of the open order window and the associated delivery/pickup day is clearly displayed for customers to reference as they shop, and the messages field provides a space for you to greet customers, clarify pickup/delivery logistics, and highlight your Store’s latest additions.
The store layout and workflow is simple and intuitive. After the one-time Catalog creation process, you can indicate which items are available for sale during each order window for rapid store updating throughout the season.
Customers can choose between the gallery view (shown above) or the list view (shown below).
To help your customers navigate the store, you can also create product categories in your Farm Listing settings. In the example below, the store has 3 categories: “Vegetables”, “Flowers”, and “Gift Cards, Farm Shares, & Veggie Boxes”.
When your customers go to check out, they’ll choose from the pickup/delivery options you select to make available for that particular order window. If they select a delivery option, their delivery address will be collected prior to payment. Your customers can also leave you messages during the checkout process as needed (see example below).
To keep your logistics clear and streamlined, any instructions you associate with a particular pickup/delivery option will appear in the checkout screen once the customer selects that option.
Learn about setting up your pickup/delivery options and instructions here.
After an order is placed, both you and your customers will receive a confirmation email with an itemized list of the purchases, your farm’s contact information, the customer's selected pickup or delivery location and date, and a copy of the message posted in your store.
The About Us Page
The About Us page of your Online Store is where you connect with customers by sharing your farm’s story and linking to your social media channels. Upload images, add links, and write your farm bio for the About Us page in the Farm Listing settings.
The Mobile Store
Customers visiting your store via mobile have access to the same information and functionality as shoppers on the web, presented in a more compact format for easy ordering on the go.
The Mobile Store opens to the list view by default to facilitate quick navigation and browsing, but customers can switch to the gallery option as desired.
Mobile customers will use the same straightforward workflow as the web store to add items to their carts and check out in a few simple taps of the screen.
Display when the store is disabled or the order window is closed.
If your store is not yet enabled, visitors to your Store will see the message below. We recommend waiting to share your store URL until after your store is enabled and ready for visitors. If you need to disable your store for some administrative work or during the off-season, let your customers know when you plan to reopen the store, so they can resume shopping as soon as you’re ready.
If your store is enabled, but the order window is closed, customers will see a display informing them that your store is not currently accepting new orders.
Your About Us page and contact information will still be displayed on your store’s page when the order window is closed, so your customers can learn more about your farm, connect with your social media channels, or reach out directly with questions.